The new client of newspaper revision was launched, and Wen Wei Po made a strong attack on the fields of culture and humanities.
With a history of 76 yearsWen Wei Po was officially revised on October 15th. After the revision, Wen Wei Po focused on humanities, and continued to focus on intellectuals, making a strong attack on the fields of culture and humanities.It is regarded as another card played by Shanghai newspaper reform. As part of the revision, the originalWenhui Reading Weekly also returned to its parent newspaper Wen Wei Po.
On October 15th, Wen Wei Po published the news of revision on the front page. This revision was regarded as another card played by Shanghai newspaper reform.
According to the official WeChat of Wen Wei Po, major platforms are trying to get through the "last 10 cm" distance with users.
On October 15th, readers of Wen Wei Po found that the headline of Wen Wei Po moved from the left side of the original newspaper to the center, and Wen Wei Po WeChat QR code appeared in the most conspicuous position of the headline. An "Warning to Readers" in the lower right corner of the front page announced that Wen Wei Po was officially revised on the same day. This also means that another reform measure of Shanghai Newspaper Group, which has been concerned by the industry for a long time, has officially landed.
This "warning to readers" informed the readers of the revision plan of Wen Wei Po: "From today, this newspaper is completely revised. After the revision, the total number of weekly pages of this newspaper has increased from 76 to 84, that is, 12 pages per day from Tuesday to Friday and 8 pages per day on Saturday, Sunday and Monday; Eight editions of Wenhui Reading Weekly are added every Monday, and 16 editions of Wenhui Scholar are added every Friday, all of which are issued with this newspaper, and the pricing will remain unchanged this year. Wenhui network (www.whb.cn) has also been revised at the same time, and it was officially launched today. This newspaper will take the opportunity of revision to strengthen the humanistic characteristics, inherit the context, highlight the characteristics, promote the integration and development of traditional media and new media, and further strengthen the influence of mainstream media. "
According to the official WeChat of Wen Wei Po, the new edition of Wen Wei Po is positioned as a "humanities newspaper". After this revision, Wen Wei Po will continue to focus on the intellectuals and attack the cultural and humanities fields. These reporting areas have always been the traditional strengths of Wen Wei Po.
On the 15th, Wen Wei Po published a large number of cultural reports, covering the 9th anniversary of Ba Jin’s death, the publication of picture books in Yayoi Kusama, the loss of cultural relics, and the autumn and winter files of European and American movies. On the front page, a letter from Academician Wang Pinxian of Tongji University was published with the title "How to Rebuild Innovative Cultural Confidence".
Qiu Xin, secretary of the Party Committee and president of Shanghai Newspaper Group, had a clear position on Wen Wei Po when interviewed by the media last year. "Wen Wei Po, as a newspaper with national influence, must emphasize its cultural influence and increase its coverage of cultural and ideological fields."
While Wen Wei Po was revised, the major platforms of Wenhui New Media were upgraded simultaneously. Wenhui network (www.whb.cn) was also completely revised on the 15th. The new version of wenhui network will highlight the humanistic background of Wen Wei Po, and add new columns such as culture, scholars and reading, pay strong attention to cultural trends and deeply interpret hot spots in the cultural field. The official Wen Wei Po client version 5.0 can freely select "Extreme Edition" or "HD Edition" through the label, which makes the opening speed faster; Official WeChat and Weibo will give users more new experiences. These measures also indicate the future media convergence trend of this newspaper-opening up the "last 10 cm" distance with users.
In a commentary published on October 15th, Wechat WeChat official account @ Shanghai New Media said, "The 76-year-old Wen Wei Po has changed into a new face of humanity." From a profound point of view, this reform is not limited to revision. Revision, organization change and sequence change are actually the "three changes linkage" from the outside to the inside. How can Wen Wei Po, a 76-year-old newspaper, not only inherit the context, highlight its characteristics, but also refine its content and stimulate its vitality in the new media environment to cope with the dilemma of paper media and the pressure of Internet competition? Reform is the only way to go. " "For the Shanghai newspaper industry, the reform of Wen Wei Po has the significance of pioneering and piloting. In promoting the integration and development of traditional media and new media and strengthening the influence of mainstream media, the reform and exploration of Shanghai newspaper industry is constantly accelerating. "
In this revision, Wenhui Reading Weekly, which was originally published independently, returned to Wenhui Daily and became eight special editions published with the newspaper every Monday. Fu Jie, a professor at the Chinese Department of Fudan University, believes that from the perspective of communication, Wenhui Reading Weekly is not published as much as Wen Wei Po, and now it has become a special issue of Wen Wei Po, which may make its readers more. Fu Jie said that Weekly returned to its parent newspaper and Wen Wei Po was revised. "I hope that besides the high-end atmosphere of Wen Wei Po, Wenhui Reading Weekly can maintain its fresh and agile characteristics."
Jiang Xiaoyuan, a professor at Jiaotong University, presided over the monthly section of "Science and Culture" as a "special editor" in Wenhui Reading Weekly. Although he doesn’t know whether this section will be retained in the future, he believes that no matter whether the Weekly is published separately or with Wen Wei Po, there are always readers for book reviews and book promotion. "Whether it’s printed on paper or changed to the screen, it’s just a change in the carrier, and readers still need to comment and promote the book. These contents still have demand under digital reading. "
Huang Qiang, editor-in-chief of Wen Wei Po, told the reporter of The Paper (www.thepaper.cn) that since Wenhui Reading Weekly has tens of thousands of subscribers, the publication of Wenhui Reading Weekly will be implemented on a dual-track system from the date of revision. In more than two months before the end of the year, 16 editions of Wenhui Reading Weekly were published normally every week. At the same time, Wen Wei Po published eight editions of Wenhui Reading Weekly at the same time every Monday, and the contents of the two editions of Wenhui Reading Weekly were different.
Wen Wei Po was founded in Shanghai on January 25th, 1938 by progressive intellectuals. It witnessed and recorded the historical process of China for more than half a century, and had a great and far-reaching impact on the contemporary society in China and the history of journalism in China.
After the Cultural Revolution, from the late 1970s to the early 1980s, Wen Wei Po had a maximum circulation of 1.7 million copies and published many influential works. On August 11th, 1978, the novel Scar by Lu Xinhua, a student of Fudan University, was published in Wen Wei Po, which aroused strong social repercussions. In the same year, the drama "In Silence" was staged in Shanghai, and Wen Wei Po first reported the play, which formed a national influence.
Since 1990s, Wen Wei Po has undergone many revisions. In 1995, Wen Wei Po was changed from a black-and-white edition to a color edition, and in 2001, Wen Wei Po was revised again.