Why did Gansu Mala Tang suddenly catch fire？
Previously on …
A bowl of mala Tang in the northwest, how to turn "small transparency" into "new top flow", the Internet has something to say; "Splashing the sky with wealth" strikes again, and whoever spends it doesn’t have to chase it deliberately, as long as all parties are satisfied.
How many local cuisines have you eaten?
Recently, the mala Tang in Tianshui, Gansu Province suddenly became popular all over the network, and related topics have been searched many times.
"Special forces" from all over the world flocked to Tianshui, making this previously "small and transparent" northwest city a "new top stream" this spring, so that railway companies temporarily added multiple trains to cope with the large passenger flow.
Many people don’t understand why Gansu Mala Tang suddenly caught fire.
At the beginning of February this year, some local netizens posted videos of Tianshui Mala Tang on social platforms, which triggered over one million likes and more than 200,000 comments, and gradually attracted the attention of the whole network through network communication.
After discovering this situation, Gansu Provincial Department of Culture and Tourism quickly organized authoritative media and online celebrity’s talented people to travel to Tianshui, coordinated the network platform to give traffic support to related topics, and released more than 100 videos. At the same time, a working group was sent to Tianshui City to command, track and dispatch, and plan drainage.
In order to further enhance the atmosphere of cultural tourism, Tianshui Mala Tang "Eating Food Festival" was held in the local area, and the "Tianshui Mala Tang+"multi-service model was launched, including updating urban infrastructure, providing volunteer services, opening bus lanes, introducing scenic spots and increasing tourist routes, which effectively improved the level of security services and met the needs of tourists.
Gansu’s work this time focuses on "listening to persuasion" and "pet powder", which is also an important experience summarized behind the success of many cultural tours.
On the other hand, the popularity of Gansu Mala Tang is not entirely due to its unique flavor. The great success of Internet marketing and the agglomeration effect of tourism are the driving forces behind it.
In the past, when advertising and promotion were mentioned, many people subconsciously felt distrustful. In the face of the simple consumption concept of "wine is not afraid of the depth of the alley", any marketing means was more or less despised-who hasn’t been fooled several times?
However, in tourism, multi-channel marketing is a normal thing at present, especially in the past two years, Internet marketing has played a vital role in a series of phenomenal cultural tourism cases such as Zibo barbecue, Harbin ice and snow tour and Luoyang Hanfu.
It can be predicted that in a long period of time in the future, the content of cultural tourism that has become popular with the help of Internet marketing will continue to appear, and at the same time, a professional commercial marketing chain will be born to provide services for cultural tourism in various places from one-stop planning, data support and integrated marketing.
This is also in line with the important trend of tourism development: young groups represented by "college students’ special forces" often prefer to "follow the hot spots" and "follow the crowd" when choosing tourism purposes. This not only proves the important added value of internet popularity to tourism interest, but also reflects the tourism agglomeration effect in the new era.
More importantly, many Internet travel marketing practices show that more and more local governments cooperate with marketing with practical actions, effectively improve the travel environment, and fully guarantee the passenger experience-take advantage of the high heat to travel and enjoy "value-added service"!
Of course, it is easier to be popular than to be popular, and Internet travel marketing can only be short-term. If you want to maintain the lasting prosperity of the tourism market, you have to make great efforts. People are happy to see that local governments attach importance to and support the development of cultural tourism, but they should also pay attention to rational evaluation and investment. Blind construction and excessive expenditure should not occur, and the focus of work should be appropriately tilted to improve soft power and balance the off-peak season.
The temporary "splashing wealth" is certainly appetizing, but more importantly, passengers are happy, the masses are satisfied, and the reputation is improved. (Luo Bao Rong Media luoyang net News Observer Luo Tan)