＂Don’t avoid fireworks, don’t be insincere＂, experts and scholars answer the secret of the success of this Douban 9.2 domestic documentary.

　　"For the first time in life, it embodies the meaning of ordinary life, witnessing the tested growth and pointing to bright hope." — — People’s daily

　　"Don’t avoid suffering and heaviness, gently tell the story of the dark tide under calm conditions." — — Guangming daily

　　"The character’s bravery when facing the camera, just as the spring water gushes from the spring eye, comes from the frankness of life ‘ Sound ’ Such a good story of China will resonate and praise the audience. " — — Study times.

　　The documentary "The First Time in Life" was released on January 15th, 2020. It is called "Life Picture Book" which is close to the life of China people. It pays attention to the stories of ordinary people: some ordinary people in China who, like you and me, are living in an ordinary way and are going through or will go through these key turning points: birth, going to school, growing up, becoming a soldier, going to work, getting married, going to town, buying a house, staying together, retiring, providing for the aged and saying goodbye. Countless viewers were moved by the beauty and goodwill in the world conveyed in the film. At present, the documentary has been broadcast.

　　As a model of the integration of traditional media and new media, this documentary, which has made many people "catch up", has achieved brilliant broadcast results on the big screen terminals such as CCTV4 Chinese International Channel, Dragon TV and Documentary Humanities Channel, and on the network terminals such as CCTV, Tencent Video, bilibili and Youku Video: Douban scored as high as 9.2 points, and the whole series of broadcasts exceeded 500 million at home and abroad. Not only did the real-time ratings of CCTV4 and Dragon TV stay in the forefront, but also News Network.

　　On the afternoon of August 5th, an expert seminar on the documentary "The First Time in Life" jointly sponsored by CCTV and Shanghai Radio and Television Documentary Center was held in Shangshi Building. At this time, nearly 200 days have passed since the first day of the release of Life for the First time. This difficult and extraordinary start in 2020, many ordinary China people’s choices show extraordinary strength; For the first time, the national medical staff fought side by side against the epidemic, the construction workers ate the New Year’s Eve dinner at the construction site for the first time, and the takeaway brother delivered food for the first time without charge … … "The First Time in Life" was fortunate to record the story of ordinary China people with images, and also accompanied the audience through this different time. At the seminar, Chen Hong, deputy director of China Education Television, vice chairman of the Documentary Committee of China Broadcasting Association, Zhao Jie, president of the Documentary Committee of China Federation of Radio and Television Social Organizations and vice president of Central Xinying Group, Ying Qiming, artistic director of Shanghai Radio and Television Documentary Center, Shao Ling, editor-in-chief of Wen Wei Po’s Hundred Literary Schools, Zhu Lexian, director of Penguin Film and Television Documentary Studio, Zhu Xianliang, senior consultant of Bili Bili Documentary Production Department, and Zhao Qing, documentary director, had in-depth exchanges with the creative team. Yi Li,

　　Li Yi, Director of Shanghai Radio and Television Documentary Center

　　At the same time, leaders attending the meeting included Tang Xiaoyan, general manager of CCTV Video Center of the Central Radio and Television General Station, members of the documentary center of Shanghai Radio and Television Station, and directors related to "The First Time in Life".

　　Tang Xiaoyan, General Manager of CCTV Video Center of Central Radio and Television General Station

　　"Use 80% of the film for a long time and use it on 20% of the characters."

　　Chen Hong, deputy director of China Education Television and vice chairman of the Documentary Committee of China Broadcasting Association, analyzed the internal structure and poetic connotation of the documentary "The First Time in Life". He thinks that the structure of the film is very creative. From birth to farewell, 12 people are born for the first time, which constitutes the structure of 12 episodes. The love and sadness of ordinary people in China are intertwined vertically and horizontally. This film pays attention to the combination of point and surface. The narrative structure and layout of characters in each episode adopt the "28 law" in group narrative, and 80% of the film is used for 20% of the characters, which makes the distance between point and surface open and the key points stand out. "The First Time in Life shows the life appearance and life atlas of contemporary people in depth and detail, finds the noble and magnificent spiritual value from the dribs and drabs, trivialities and even helplessness of daily life, and expresses deep respect, which is true and full of fireworks."

　　Chen Hong, Deputy Director of China Education Television and Vice President of Documentary Committee of China Broadcasting Association.

　　Zhao Jie, chairman of the Documentary Committee of the China Federation of Radio and Television Social Organizations and vice president of the Central New Film Group, thinks that "The First Time in Life" is a good combination of fireworks and poetry. He used Fan Zhongyan’s poem to describe his evaluation. "Look at a leaf boat, and you are in a storm." This poem is particularly simple, but its artistic conception is very poetic. Countless people have seen countless fishing boats, but only Fan Zhongyan wrote this poem, which is both pyrotechnic and poetic. This is the first time in life.

　　"In fact, as we all know, ordinary people are the most difficult to shoot. "The First Time in Life" takes a picture of the life of an ordinary China person. If you touch the softest place in your heart, you can’t hold it. This attempt is bold and brave, and the confidence and skill of the creative team are reflected. "

　　Zhao Jie, President of Documentary Committee of China Federation of Radio and Television Social Organizations and Vice President of Central New Film Group.

　　Talking about the key to the success of "The First Time in Life", Zhang Hao, the chief producer and content director of CCTV Video Center, and Qin Bo, the chief director, have a common understanding: the tone of the film is not to avoid fireworks and not to be insincere.

　　"Adapting a lyric, ‘ Ordinary China people moved me the most ’ This is also the initial motivation for us to plan this project. " Zhang Hao, the chief producer, said frankly that he didn’t think too much when planning the project at first, just thought that the stories of ordinary people were worth recording, and CCTV, as a new media organization of CCTV, had the responsibility to pass on the gene of "telling the stories of ordinary people" from CCTV. After the COVID-19 epidemic, there are too many people and things worth recording, which once again proves the value of truly recording this matter. "We hope that" The First Time in Life "is not just a film, but a series of IP, which tells people all over China and even the world what ordinary China people have done."

　　Zhang Hao, the chief producer of the documentary "The First Time in Life" and the content director of CCTV Video Center.

　　In the later stage of filming, the general director Qin Bo was assigned to shoot a short film against the epidemic. At the beginning of March, a photo of a doctor accompanying COVID-19 patients to enjoy the sunset warmed countless people. After seeing this story, Qin Bo immediately analyzed with his team partners: Why did such an ordinary and daily scene touch everyone? This is the power of ordinary display. "Life for the First Time tells the story of ordinary China people’s lives, and there are not many magnificent lives, which is the biggest original intention of our filming. It’s human, with the common feelings of China people, not strong at all, just like a slow stream, suddenly a small wave. This is the whole meaning of our fight. "

　　Qin Bo, the general director of the documentary "The First Time in Life"

　　Between "Change and Invariance", the Courage and Innovation of Life for the First Time

　　"Our Shanghai documentary channel pays attention to the survival and destiny of ordinary people, which is a long-standing tradition." Ying Qiming, artistic director of the Documentary Center of Shanghai Radio and Television Station, commented, "The team is seeking change in the same time: it does not change the point of paying attention to ordinary people, and the innovation is to plan the shooting nodes and choose the objects to be guarded, and at the same time, it is not subject to the traditional documentary techniques during production. ‘ Imprisonment ’ It is the key to the success of "The First Time in Life". " In his view, it is not easy for The First Time in Life to connect so many people together and make something with style. For the first time, there are excitement, anxiety and various things. It is wise and clever to use this point to talk about China people’s attitude towards life.

　　Ying Qiming, Artistic Director of Shanghai Radio and Television Documentary Center

　　Shao Ling, editor-in-chief of Wen Wei Po’s Hundred Schools of Literature and Art, analyzed that "The First Time in Life" has made many bold attempts in material selection and shooting methods, including the common "first time" of going to school and getting married, and the theme of disabled people looking for jobs and children writing poems in the mountains, with various shooting methods. These attempts have laid a good foundation for the second and third seasons, hoping that the subsequent content will be more recognizable and become a more stylized series.

　　Shao Ling, editor-in-chief of Wen Wei Po’s Hundred Schools of Literature and Art

　　Zhao Qing, a senior independent documentary director who directed "I only know you", very much recognized the restraint of emotional expression in "Life for the First time": "Life for the First time" showed me a very objective attitude of this creative team, and it was still very restrained emotionally. There was no unbearable weight or breathless feeling, and what I saw more was warmth, hope and courage. "

　　Documentary director Zhao Qing

　　As representatives of the video platform, Zhu Lexian, the director of Penguin Film and Television Documentary Studio, and Zhu Xianliang, the senior consultant of Bili Bili Documentary Production Department, also made professional analysis on the broadcast effect of "The First Time in Life" and made suggestions. Zhu Lexian commented that "The First Time in Life" grasps the sadness and joy of important nodes, sees the big from the small, and witnesses the most common survival philosophy of China people. The strength of the production team can be seen in the whole detail, which also highlights the professional attitude. During the epidemic period, it gives people warm strength and an attitude of positive energy and positive life, which is in line with the current transmission of values. According to the broadcast situation in bilibili, Zhu Xianliang affirmed the three-dimensional communication mode of "The First Time in Life", including central media, local satellite TV and Internet platform, and all of them achieved good results.

　　Zhu Lexian, Director of Penguin Film and Television Documentary Studio

　　Zhu Xianliang, Senior Consultant of Bi Li Documentary Production Department

　　Create a distinctive style of Internet humanistic documentary content IP

　　Chen Yuren, vice president of Shanghai Culture, Radio, Film and Television Group Co., Ltd., believes that "Life for the First Time" has the following inspirations for both parties: First, as an innovative model of cooperation between Taiwan and the Internet in the industrial mode, this documentary has given full play to the advantages of broadcasting and content production. It has realized the deep integration of traditional media and new media. Second, in the concept of topic selection, this documentary has polished the background color of the Shanghai People’s Documentary. Because of the epidemic situation, this work was suspended for a period of time, and after it was replayed again, it helped everyone to play a great role in psychological counseling against the epidemic and triggered a strong social response. Third, in the way of presentation, documentaries should strengthen the attributes of news, combine the fresh perspectives of realistic hotspots, make forward-looking cuts, become more and more documentary, and the quality of programs will be higher and higher. "I hope that through today’s seminar, through the opinions and suggestions of teachers, we can better do the IP of life series."

　　Chen Yuren, Vice President of Shanghai Culture Radio, Film and Television Group Co., Ltd.

　　Wang Bingsong, deputy general manager of CCTV, the Central Radio and Television General Station, said that the success of "The First Time in Life" benefited from the attention of the leaders of CCTV and Shanghai Radio and Television Station, and also benefited from the meticulous creation and repeated polishing of the teams of both sides. The success of this project has strengthened our confidence in building an Internet IP content system with the characteristics of the general station, especially the humanities documentary IP content. Next, CCTV will take "Life in Different Styles, Humanistic Documentary" as the center and origin, and extend to create a life series IP, creating an original Internet IP program with the characteristics of the main station, extreme creativity, youthfulness and circle-breaking effect. On the other hand, CCTV, as an Internet cultural enterprise affiliated to the Central Radio and Television General Station, will cooperate with the General Station, Satellite TV and Internet platform in various forms to build high-quality content brands and deeply develop industrial value. In the mode of cooperation, we will fully promote the market strategy of "integration of large and small screens and simultaneous internal and external measures" and explore a win-win development path in a variety of flexible ways. In terms of business strategy, we will focus on original IP development and build a new business model with content value development as the core. At present, the content industry with original IP as the core is creating more and more value. We will give full play to the flexible mechanism of enterprise marketization and explore diversified profit models.

　　Wang Bingsong, Deputy General Manager of CCTV, Central Radio and Television General Station

　　At the end of the seminar, Wang Bingsong, deputy general manager of CCTV, Chen Yuren, vice president of Shanghai Culture Radio, Film and Television Group Co., Ltd., Tang Xiaoyan, general manager of CCTV Video Center of CCTV, Yi Li, director of Shanghai Radio and Television Documentary Center, and Zhou Quan, deputy director jointly launched the second season of "Life IP" — — Life for the second time.