Design Interpretation of X95 with Relaxation, Temperament, Stability and Speediness

　　　[car home Design Decoding] This is a dark horse with sales volume. From January to October (2019), the sales volume exceeded 100,000 units; This is also a brand-new product sequence. Although Chery Automobile endorsed it, it was established less than two years ago, which is the way for Chery Holdings to succeed. Jietu entered the market with a medium-sized SUV(|), and immediately gained a foothold with its high cost performance and young but unobtrusive design. Subsequently, Jetway X90 and Jetway X95 were launched in order to make a difference in a higher market. The appearance is the primary factor for the success of a new car. Therefore, in this article, we are talking about the X95 styling design of Jetway. For this reason, I came to Shanghai specially to have a "passionate" exchange with the designers of Jetway.

○ Design master plan derived from Huizhou culture

　　Cao Jinlong, dressed in a dark suit, looks capable and serious in the conference hall on the lakeside of Dishui Lake. This is the first time I have seen this Jietu styling director on the spot.

　　The core design language of Jietu comes from Huizhou architecture, from the overall building wall to the roof tiles (or tiles) in the details, it can be said that Jietu’s design language has fully absorbed Huizhou culture.

○ Jietu X95 Shape Design

　　After establishing the initial design direction and cultural support, the following work has entered the detailed stage, the first is the shape design. The design here is presided over by Mr. Lin Haibo, Cao Jinlong’s right-hand man and the design executive director of Jietu.

　　The sales of 100,000 units in 10 months is enough to show how successful the design of this car is. For Jetway X95 and the feelings to be conveyed by this car, Lin Haibo also has a plan in mind.

○ Jietu X95 Interior Design

　　　Let’s take a look at the interior. Jietu’s slogan is: define the journey with action. Yes, the tonality of this brand at the beginning is to hope that everyone can set foot on the journey more and feel the life, which actually has a great impact on the interior design of the model, because designers will pay more attention to whether the interior meets people’s needs and whether ergonomics is more perfect during long-distance driving.

　　For Jetway X95, its interior pays more attention to practicality and comfort. So how to build it? Encircling design is a good method.

　　In the field of design, in addition to the golden section we mentioned earlier, there is also a general rule that "less is more". Jietu’s interior designer admits that this is also an important reference for Jietu X95 in interior design.

　　This function, which has an important influence on driving comfort, can be adjusted in the system, and can also be set by physical buttons. After being familiar with it, it can be operated blindly, and the design idea fully considers practicality.

　　There is also a design point that interests me-the geometric aesthetic design of the shift lever, which is also a concept in the design field. By simplifying the key shape, it can present a classic geometric shape, realize a simple visual experience, and also bring a better texture.

　　Generally speaking, the overall texture of Jietu X95 is outstanding in the interior design. Two 12.3-inch large screens create enough sense of science and technology, and through the layout of horizontal vision and vertical control, an alternative embracing design is formed. At the same time, the application of a large number of leather materials has further improved the experience in comfort.

Editor’s comment:What is a beautiful design? Frankly speaking, designing this kind of discipline is a matter of different opinions. Of course, although design cannot be quantified, it is actually a reflection of user value in retrospect. Good design must be people-oriented and ultimately serve people. This time, Jietu X95 has been inherited and improved on the basis of Jietu X70 (design basis). In my opinion, it has reached a good design level. Moreover, although this car is the current flagship model, it has not been designed too ostentatiously, but has continued to retain the elegant cultural style of Huizhou School, and at the same time, it has been developed and created on the basis of Huizhou School culture. This should be the way for Jietu. Only by doing the basic skills firmly can everything come naturally. So, will Jetway X95 be able to create excellent results of Jetway X70 in the future? Let’s wait and see! (car home map/Wen Leng Xiaoyang)