The Golden Age and monster hunt! Chinese style posters go global.

1905 movie network news When the whole people hotly discuss the China dream of realizing the great rejuvenation of the Chinese nation, our cultural self-confidence — — This spiritual motivation to realize the Chinese dream is particularly important at this time.

As an important role of cultural export, China films convey the beauty of China culture to the whole world. In recent years, many Chinese style posters and the team of China designers behind them have begun to attract the attention of the whole world.

Lead in the industry

No matter at home or abroad, the design team of movie posters is almost not fixed, which gives birth to a group of outstanding poster designers with Chinese style recognized by the industry.

Yellow Sea

The first thing mentioned is the Yellow Sea. Huang Hai was originally a royal poster teacher in Jiang Wen. In 2012, he founded Zhuye Culture Studio to design posters. In 2014, he became famous for his series of posters.

His poster works are numerous and varied in style, which has such a strong Chinese style.

There are also such commercial films.

There is also a niche art film like Carnival.

He sits firmly at the top of the poster design circle with flexible elements, full of oriental aesthetics and the attraction of telling stories.

Huang Hai, whose masterpieces are frequent, has also been praised by BBC and Hollywood as a poster designer "China design is on the rise". In early 2019, the British film magazine Little White Lies selected the top 20 posters in 2018, and the poster designed by Huang Hai won the first place and the poster ranked tenth.

This year, in Tomb-Sweeping Day, the film channel launched 11 Qingming theme posters, six of which were designed by Huang Hai. These six posters with profound meanings not only have mourning meaning, but also show the hope of life and the future.

early rice

I believe many people are impressed by the international poster, which is from the very popular painter Zaoshui in China.

Early rice’s works are mainly ancient styles, with its own ink and wash techniques, and the elements of China are fully applied.

Early rice has its own collection of paintings "Song Feng" and "Wild Works", and has 1.17 million fans in Weibo. It is called "New Generation Yellow Sea" in Douban.

Potato baron

Baron Potato is an illustrator and designer who loves Chinese painting. The ultimate poster is from him.

He also made a conceptual poster with visual impact for "A Journey of Stars Rushing Out of the Earth".

Zhang Yu

"There is no immortal, Buddha or demon under pen and ink" is another designer’s unique style. Come and see the hand-painted poster of Chinese style.

And all the posters of Chinese style were written by Zhang Yu.Zhang Yu and Early Rice are regarded by many viewers as the "two giants" of China ancient wind poster design.

Chun Zhang

Finally, we have to mention Zhang Chun, a typical fan of Chinese style. He is the director.

He is a poster designer of Chinese style in Legend of Deification.

Compared with other poster designers, Zhang Chun’s identity is more diverse and the audience is more familiar. And the audience, not only looking forward to his poster, "Big Fish Begonia 2" has been listed in the "want to see" list by many people.

The master is in the folk

In addition to the Chinese style posters made by professional designers and officially released, there is another kind of "rice posters" in the poster industry, that is, unofficial and fan-made posters.

As the saying goes, the master is in the folk, and many rice posters have a strong Chinese flavor and exquisite texture, and fans are interested in movies, so it is easy to get to the point.

In 2017, before the release of Kong: Skull Island, three rice posters took the lead in becoming popular on the Internet.

King Kong interacts with the classic images of the Monkey King, Nezha and Huluwa in the traditional myths of China in the same frame, which is interesting.

After the official launch of the poster, it triggered the global fans to join the camp of homemade posters. A set of Chinese style posters made by China fan @Kwok Gai has the highest popularity, and Spider-Man has a "cultural fashion sense" by combining shadow play, Peking Opera, kites and other elements.

The most interesting thing is that when Alien: Contract was released in China, Fox initiated the activity of drawing Chinese style posters for the film. The activity received more than 700 works donated by fans from all over the country with China elements such as ink paintings and Chinese characters.

Among them, a pictograph-like poster with the word "alien" simultaneously won the affirmation of director ridley scott.

The designers and works mentioned above are only a part, and more innovative forces are emerging. We look forward to the China culture that permeates all aspects of movies and spreads to every place in the world.