The ceiling of micro electric vehicle, the new zero-run T03 is on the market, and the power／configuration is fully upgraded.

Judging from the sales volume in November, the "non-mainstream" strategy of zero-running cars has achieved results. According to official data, the total order of zero-run cars reached 16,310 units in November, of which the zero-run T03 reached 9,297 units, an increase of 28% from the previous month, becoming the absolute sales force of zero-run cars.

It is necessary to pursue victory. On December 28th, 2022 zero-run T03 was officially launched. The new car offers five models for consumers to choose from, and the subsidized price is 689-84900 yuan. The new car follows the shape and design of the 2021 model, and has been greatly upgraded in terms of power and intelligent configuration.

01

Cute modeling to create personality orientation

Positioning the zero-run T03 of 5-door and 4-seat mini pure trams has an exciting and lovely shape. The ridgelines of the whole vehicle are relatively few, and the design is quite round and lovely. China Net doesn’t adopt the popular fully enclosed design, but keeps a long and narrow opening in the lower part, which looks like a "smiling face" with the integrated LED headlights with lenses.

It is worth mentioning that all the rims of the new zero-run T03 are upgraded to 15 inches, and the visual effect is better. The rim shape is also the final result of the user’s vote.

In terms of dimensions, the length, width and height of the new T03 are 3620*1652*1577(1592)mm and the wheelbase is 2400mm respectively. "Slightly chubby" figure with round and lovely shape and up to 8 kinds of appearance colors, I believe the new T03 will win the hearts of many female consumers.

Entering the car, the new T03 is equipped with a 10.1-inch floating LCD central control panel and an intelligent car system. Consumers can realize many functions such as remote vehicle control and inquiry, air conditioning, trip log, battery management, driving record consulting, etc. After binding the zero-running mobile App, they also support remote control of the mobile APP, OTA upgrade, etc., bringing a more carefree intelligent experience.

02

The configuration has improved significantly.

As an annual modified model, the new T03 has been improved again in terms of cost performance, such as ESC system, voice recognition control, reversing image, EPB, automatic parking, uphill assist, etc., which previously appeared only in high-profile models, and have become standard in the configuration table of new models.

Of course, the new model still continues the "fine tradition" of the current model with a high degree of intelligence. Zero-run T03 is the only vehicle with L2 intelligent driving assistance system within the class of 100,000 yuan. It is equipped with the hardware of 3 cameras +1 millimeter wave radar +11 ultrasonic radar and the software foundation of Leap Pilot. It has as many as 10 automatic driving assistance functions to ensure the safety of vehicles in all directions.

In terms of power, the 403km endurance version of the new T03 was not only upgraded to an 80kW motor, but also the 41kWh lithium iron phosphate battery pack was re-integrated, with an energy density of 136.6Wh/kg. With the energy recovery system and single pedal mode, the cruising range can be increased by 15%-25%.

03

Want to be the benchmark of household micro pure electricity market?

It is undeniable that the voice of the zero-running car is far less powerful than Wei Xiaoli, the first echelon of domestic new forces, but its product strength is not lost to the above three.

2021 is the year when the products of mini pure electric vehicles for home use broke out. The hot sales of Wuling Hongguang MINI EV, Chery eQ, Changan Benben EV and other products made more car companies see the market potential. As an "old acquaintance" at this level, Zero Run T03 knows quite well what domestic consumers want most at this level. Compared with MINI EV, Zero Run T03 has DC fast charging mode, which further shortens the charging time. Compared with Euler black cat and white cat, it has a longer cruising range and stronger power.

In August this year, Zero Run Technology officially announced the completion of a new round of financing, with a financing amount of 4.5 billion yuan. Together with the B round of financing in January this year, Zero Run has raised more than 8.8 billion yuan in 2021 and successfully obtained the qualification to build a car. In terms of sales volume, the brand promotion brought by financing is obvious to all.

It is the continuous improvement of market sales, and it has obtained the qualification of building a car and successfully carried out several rounds of financing. The zero-running car has enough strength to have more confidence and expectation for the future market. As the pioneering work of the Zero Run 2.0 strategy, the Zero Run C11 is equipped with the self-developed "Lingxin 01" chip, which realizes the first set of domestic intelligent driving solutions.

According to the plan, the zero-run car plans to launch eight brand-new models by the end of 2025, and the product matrix will cover markets such as cars, SUVs and MPVs. With the R&D strength of core technologies and a relatively stable user base, Zhu Jiangming, the founder of Zero Run Automobile, once shouted the rhetoric of "surpassing Tesla within three years". Although the current development momentum and market sales of zero-run cars are worthy of recognition, this goal is a bit too radical for the current time node.

Returning to the new zero-run T03, although it has the only L2-level driving in the same level and high cost performance, it has great appeal to the market, but it has no advantage over competitors in terms of user reputation. How to make those users who really need pure electric mini-cars accept the zero-run T03, discover its advantages through long-term use, and lay a reputation foundation for the subsequent development of the brand is what zero-run cars need to consider more.

According to the goal put forward by Zhu Jiangming, zero-running cars need to enter the new domestic force TOP 3 in 2023, and achieve annual sales of 800,000 units in 2025. Different from other new forces’ thinking of building cars on the Internet based on "traffic", zero-run cars pay more attention to product explosion through "self-research" and "cost performance", and the new T03 is a good example. If consumers are willing to give more patience and tolerance to zero-run cars, maybe it can really bring us unexpected surprises.