Chinese supermarkets in Los Angeles put new year’s goods on shelves during the Spring Festival. The younger generation loves online shopping more.

　　BEIJING, Feb. 2 (Xinhua) According to the report of the American Overseas Chinese News Network, on February 1, local time, with the approach of the Chinese traditional festival Spring Festival, various Chinese supermarkets in the eastern part of Los Angeles have put on shelves all kinds of new year’s goods, and Chinese online e-commerce companies have also actively launched special New Year’s food to attract the attention of the younger generation.

　　In a Chinese supermarket in Garvey Ave, Monterey Park in the east of Los Angeles, the supermarket manager is carefully examining the new year’s goods area at the entrance of the supermarket. He fiddled with candy for a while and opened several boxes of chocolates for a while, trying to make the new year’s goods area look dazzling. Aside, another person in charge of the supermarket is anxiously calling people while checking the new year’s goods to confirm the arrival status of the senior gift box. Obviously, he doesn’t want his shop to lose to other supermarkets.

　　Although in the past year, many Chinese supermarkets in the East District of Los Angeles have changed their new owners from other States, the new year’s goods are mainly divided into two categories, one is traditional decorations and supplies, and the other is snacks. Ornaments and articles include pendants of lucky characters and firecrackers, waving spring, red envelopes, etc. Among them, the beautifully printed red envelope "Li Shi Feng" is the most popular. Snacks are the traditional snacks in the south, such as sugar and ginger slices, tea material, crispy corners, and all kinds of sweets.

　　Two women who have just arrived in Los Angeles for less than a year are surprised by the complete range of New Year’s supplies. They said that they thought that these things would not be sold in the United States, and they planned to ask friends who would come in the near future to help them bring some red envelopes. As a result, they saw that there were not only some in the supermarket, but also the patterns on the red envelopes were quite beautiful. Finally, the two ladies took a red envelope with a cartoon pattern of the Year of the Dog to check out.

　　Chen Popo, an old immigrant, is very close to the snacks for the New Year, because it reminds her of the time when she was a child and fried with glutinous rice to make a hemp-ball-like fried pile or lady finger-like zongguo. Although she is old and her teeth are bad now, Mrs. Chen thinks it will be My Sweetie’s feeling to buy these new year snacks and put them in her mouth.

　　However, for many new immigrants from the north of China, the traditional Chinese New Year’s goods in Chinese supermarkets in Los Angeles can’t recall their New Year’s memories. Ms. Zhang, from Qingdao, said that in the previous work unit, extra-large steamed buns were distributed during the New Year, and they were often thrown away when they were too much to eat. Now they can’t buy them in Los Angeles. If you miss Chinese New Year steamed buns, you can only make them yourself.

　　Chinese young people don’t trust the quality of the new year’s goods in supermarkets. Some say that the new year’s goods in supermarkets look like the three-no products in the countryside, except for the product name, production date and origin. Others say that the packaging of these new year snacks is not exquisite enough, which makes people uninterested in buying, and they are more willing to buy snacks with exquisite packaging and rich taste online.

　　In fact, the Chinese e-commerce platform in Los Angeles has begun to sell well during the Spring Festival, such as crisp candy, ginger melon seeds, holiday biscuit gift boxes and lazy hot pot. E-commerce also launched the New Year promotion strategy of "Eat All Asian Cuisine" to attract young people who love new things with the choice of new year’s goods that are not limited to China’s traditional snacks.